Five roles, 2021 – 2025
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Corporate Communications (GIIAS 2025)
Astra Financial
Led end-to-end strategy and execution for Astra Financial Journalist Competition at GIIAS 2025. Managed media relations with 500+ journalists, coordinated 100+ on-site media, and produced 20+ press releases, resulting in 292 published submissions (+224% YoY growth, achieving 146% of target).
Corporate Communications
FIFGROUP by Astra International
Supported crisis communication guidelines socialized to 200+ branch heads nationwide. Authored 15+ press releases published across top media outlets (Kompas, Detik, CNN Indonesia), produced 30+ Instagram and YouTube content pieces, and coordinated media handling for IMOS 2024.
Marketing Communications
Telkom Landmark Tower by Telkom Indonesia
Maintained tenant communications to drive venue usage for corporate events and weddings. Coordinated marketing finance documentation including fund requests and financial reports, while planning 15+ promotional Instagram stories and feed posts.
Creative Content Writer
Pertamina Foundation by PT Pertamina (Persero)
Authored CSR communication content translating complex technical youth initiatives (PFmuda & PFsains) into engaging human-centered stories. Developed 20+ editorial plans across Instagram, Twitter, and LinkedIn to build organizational positioning.
Marketing Communications
Start Friday Asia
Managed digital marketing communications for Kotty and Mera Indonesia, growing social media followers by 10% (50K to 55K). Led an end-to-end e-commerce brand activation campaign generating 500+ product sales and executed Ramadan hampers promotion.