VISUAL ARCHIVE
Work Deliverables & Content Gallery
Creative Content Creator (CSR)
Content Writers Selected
Selected from 742 Applicants (Top 0.8% Selection Rate)
Editorial Plans
Editorial Plans & Customized Content Strategies Developed
Total Likes & Engagement
Total Likes & Engagement Generated Across Featured CSR Posts
Storytelling Strategy
Storytelling Strategy (People First, Technology Second Framework)
Structured each carousel as a narrative arc, from hook and challenge to solution and impact, then designed every slide to carry that story visually. The result made technical CSR programs easy to follow and gave readers a reason to keep swiping to the end.
Structured each carousel as a narrative arc, from hook and challenge to solution and impact, then designed every slide to carry that story visually. The result made technical CSR programs easy to follow and gave readers a reason to keep swiping to the end.
Developed 20+ structured editorial calendars aligned with organizational goals, using audience insights to craft consistent daily CSR narratives across Instagram, Twitter, and LinkedIn.
Authored high performing featured posts including Kotoran Sapi & Sampah Makanan (323 likes), Green Inklusif (303 likes), BIM Fish (283 likes, 12 comments), and OASE Sexual Education in Bali (270 likes).
Pertamina Foundation · Creative Content Writer
Pertamina Foundation funds youth-led innovation, yet technical impact rarely earns public attention.
Without a human story, CSR reads as corporate PR and gets scrolled past.
Translated each program into a narrative arc: a relatable question, the community behind it, then the impact.
Owned the full cycle: brief, copy, and design.
| Post (date) | Program | Story angle | Likes | Comm. |
|---|---|---|---|---|
| Kotoran Sapi dan Sampah Makanan… Memang Bisa?! (19 Oct 2022) | PFmuda · Larvioola | Provocative question reframes waste as value | 323 | 3 |
| Green Inklusif, Tempat Berkembang bagi Semua (25 Oct 2022) | PFmuda · Lamongan Teduh | Human-centred story on disability inclusion | 303 | 3 |
| Kini Ada BIM-Fish (31 Oct 2022) | PFsains · BIM-Fish | Tangible before–after: ice now made on the island | 283 | 12 |
| OASE: Pendidikan Seksual untuk Anak Sekolah di Bali (3 Nov 2022) | PFmuda · OASE | Sensitive issue told with care: child protection, 20 teachers | 270 | 4 |
Source: Instagram @pertamina.foundation, Oct–Nov 2022; likes and comments as visible on each post. Prepared by Devina Dhea Pabundu. Key skills: Copywriting · Content Creation · Corporate Social Responsibility · Social Media · Strategic Communications
Pertamina Foundation · Creative Content Writer
Distilled each PFmuda and PFsains team’s raw data into one brief: the problem, the people, the proof.
Copy and design decisions traced back to it.
Brief fields: objective, audience, key message, story arc, CTA.
Audiences commit to people, not specifications. So the human stakes come first, and the innovation enters as the answer.
Signal: BIM-Fish, built on this angle, drew the most comments (12).
| Story beat | Gama Rain Filter | FishGo / BIM-Fish |
|---|---|---|
| 1. Hook | “Air Hujan Kok Dipanen Buat Apa?” | “FishGo, Kabar Baik untuk Nelayan” |
| 2. Context | Potensi Hujan Indonesia | Nelayan Semakin Sejahtera |
| 3. Innovation & how | Gama Rain Filter → Gimana Cara Kerjanya? | Berkenalan dengan Fitur FishGo |
| 4. Impact | Apa Sih Manfaatnya? | BIM-FISH Mempermudah 300 KK Pulau Gili Timur |
Strategy: create visually engaging and educational content to highlight Pertamina’s CSR initiatives, driving brand awareness, community involvement, and participation in sustainability efforts.
Objective: increase awareness and engagement with Pertamina’s CSR initiatives on social media by creating informative, interactive, and visually attractive posts.
Key message: young Indonesian innovators, backed by Pertamina Foundation, solve real problems for real communities.
Source: storytelling brief, copy, and design by the author for Instagram @pertamina.foundation. Key skills: Copywriting · Content Creation · Corporate Social Responsibility · Communications Planning · Social Media Strategy
"What sets Dhea apart is her ability to think strategically about communication, not just write well... she consistently delivered at a standard I would expect from a seasoned professional."
Giovani Yudha
Mentor · Pertamina Foundation, Officer II SME Program (PFpreneur)