VISUAL ARCHIVE
Work Deliverables & Content Gallery
Corporate Communications Specialist
Branch Heads Socialized
Crisis Communication Guidelines Socialized Nationwide across branches
Press Releases Published
Authored & Published in Top Tier Media (Kompas, Detik, CNN)
Content Pieces Produced
Instagram & YouTube Content Pieces for @growingatfifgroup
Media Relations
Journalist Connections & Media Handling Cultivated
Supported the development of the national Crisis Communication Handling Book and socialized guidelines across 200+ FIFGROUP branches nationwide to ensure unified corporate messaging during sensitive issues. Managed proactive risk assessment and drafted standard operating procedures for regional branch communication teams.
Turned corporate milestones and CSR programs into newsroom-style content on @growingatfifgroup (73.4K followers), adapting press release structures into high-engagement Instagram carousels.
Designed the 'Quiz Berhadiah' series (crosswords, word searches, and financing quizzes) with AstraPay incentives, simplifying complex financing terms into interactive learning.
Developed audience-specific key visuals and T&C guidelines for FIFGROUP Media Competition 2024, Youth Competition, and IMA UMKM Award across 33 national chapters.
FIFGROUP · Corporate Communications · 2024
| Content | Key message | Intended role |
|---|---|---|
| Hari Pelanggan Nasional | Appreciation | Loyalty |
| Customer Gathering | Financial literacy | Trust |
| Mitra UMKM Award | Endorsement | Credibility |
| Regional coverage | Surabaya, Yogya | Proximity |
| Leadership presence | Executives | Reputation |
A financing brand earns trust slowly. Corporate milestones needed a channel that reaches 73.4K followers directly, not only via the press.
Press-release format adapted for Instagram: one headline, one photo and one concise caption, keeping journalistic credibility.
Turned milestones into owned-media proof points. Also helped develop the Crisis Communication Handling Book for 200+ branches nationwide.
Source: FIFGROUP Instagram (@growingatfifgroup, 73.4K followers), August 2024. Key skills: Corporate Communications · Press Releases · Social Media · Content Creation · Reputation Management
FIFGROUP · Corporate Communications · 2024
| Release | News angle | Intended role |
|---|---|---|
| Social aid, Denpasar | Interfaith CSR | Reputation |
| FIFestival Street Food | UMKM growth | Social impact |
| FIFriendlibility Talk | Inclusion | Employer brand |
| Customer Gathering | Financial literacy | Customer trust |
Corporate programs build reputation only when the media reports them, and every release competes for limited editorial attention.
Inverted-pyramid structure, a summary box, hard data and executive quotes: an editor-ready format that is easy to publish.
Supported media pitching and publication across 20+ platforms, including Kompas, Detik and CNN Indonesia.
Source: FIFGROUP press releases, August–November 2024. Key skills: Press Releases · Media Relations · Copywriting · Corporate Communications · Reputation Management
FIFGROUP · Corporate Communications · 2024
| Activity | Focus | Intended role |
|---|---|---|
| Media engagement | Journalists on site | Coverage |
| Documentation | Key moments | Content assets |
| Product showcase | Special promotions | Sales leads |
| Partnerships | Media partners | Reach |
Events are among FIFGROUP’s most visible touchpoints, yet their impact fades fast unless media and content amplify them.
Engaged journalists before and during each event, and documented key moments for press coverage and social content.
Extended each event beyond the venue through press coverage, social content and media partner reach.
Source: FIFGROUP event documentation, 2024. Key skills: Event Management · Media Relations · Corporate Communications · Stakeholder Engagement · Content Creation
FIFGROUP · Corporate Communications · 2024
| Mechanic | Lever | Intended role |
|---|---|---|
| Crossword on financing | Challenge | Education |
| Word search: loan terms | Curiosity | Recall |
| Comment your answer | Participation | Engagement |
| Mention 3 friends | Social proof | Reach |
| AstraPay prizes | Reward | Motivation |
Financing terms feel complex and distant for many consumers, while literacy is key to responsible borrowing.
Turned financing vocabulary (installments, down payment, late fees) into puzzles, so learning feels like play, not a lecture.
Supported FIFGROUP’s financial literacy agenda while inviting engagement on owned channels through low-barrier participation.
Source: FIFGROUP Instagram Quiz Berhadiah, Literasi Keuangan, 22–28 November 2024. Key skills: Social Media Marketing · Content Creation · Copywriting · Community Management · Digital Marketing
FIFGROUP · Corporate Communications · 2024
| Program | Audience | Intended role |
|---|---|---|
| Media Competition 2024 | Journalists | Media relations |
| Video Youth Comp. 2024 | Students | Youth reach |
| Youth Competition 2024 | Students | Brand affinity |
| IMA UMKM Award 2024 | UMKM | Partnership |
Each program served a different public, so one generic announcement would not work for journalists, students and UMKM alike.
Audience-specific key visuals with clear T&C, timelines and registration paths, reducing friction from interest to submission.
Gave media, youth and UMKM communities a tailored entry point into FIFGROUP programs, beyond its customer base.
Source: FIFGROUP and IMA program materials, 2024. Key skills: Communications Planning · Copywriting · Content Creation · Stakeholder Engagement · Media Relations
"During her time with us, she managed the development of a Crisis Communication Handling Book, maintained relationships with journalists, wrote press releases..."
Robertus Benny D Koestanto & Ganjar Wijaya
Direct Manager & Mentor · FIFGROUP