VISUAL ARCHIVE
Work Deliverables & Content Gallery
Marketing Communications Specialist
Content Assets
Instagram Stories & Feed Posts Created for B2B Lifestyle Positioning
Lifestyle Framing
Emotional & Lifestyle Framing for Premium Office Complex Leasing
Workflow Alignment
Marcomm & Finance Workflow Alignment (Fund Requests & Invoices)
Relations Maintained
Tenant Relationships Maintained & Venue Usage Optimized for Events
Office leasing is a high involvement B2B decision shaped by human perception. I reframed Telkom Landmark Tower from a functional office space into an aspirational workplace through emotional and lifestyle-led communication narratives, building tenant loyalty and positive brand equity.
Created engaging content pillars like Office Street Style, Work Hard, Play Harder, and Coworker Bonding Tips to build tenant loyalty and brand affinity beyond standard leasing pitches.
Engaged with corporate tenants to understand venue expectations, documented major internal events like Pekan Raya TLT and Funtastic Day Telkom 58th, and promoted venue usage for external events and weddings.
Positioned premium building attributes (Vertical Garden, modern facilities) as emotional benefits while collaborating on strategic pricing frameworks to maximize venue profitability and consideration among prospects.
Telkom Landmark Tower · Office complex, Jakarta
| Pillar | Key content | Function |
|---|---|---|
| Workplace lifestyle | Office Street Style | Tenant loyalty |
| Event amplification | Pekan Raya TLT | Engagement |
| Facility storytelling | Vertical Garden | Differentiation |
| Leasing narrative | Find Your Best Office | Lead nurturing |
| Workplace tips | Coworker bonding | Brand affinity |
Office leasing is a high-involvement B2B decision, yet it is shaped by human perception. The brand needed an emotional dimension.
Lifestyle-led narrative on owned media: each event repurposed into feed posts, Stories, Highlights and Q&As to sustain engagement.
Framed the tower beyond functional space, supporting tenant relationships and designed to build preference among prospects.
Source: Telkom Landmark Tower Instagram (@telkomlandmarktower), June–August 2023. Key skills: Social Media Strategy · Content Creation · Brand Management · Marketing Communications · Stakeholder Engagement
Telkom Landmark Tower · Office complex, Jakarta
| Content | Message approach | Function |
|---|---|---|
| Find Your Best Office | Aspirational + CTA | Lead nurturing |
| Work Hard, Play Harder | Contrast framing | Tenant loyalty |
| Coworker bonding tips | Relatable humor | Engagement |
| Vertical Garden quote | Venue positioning | Differentiation |
| Funtastic Day | Event storytelling | Reputation |
Reframed functional attributes (location, facilities, green space) as emotional and experiential value for each stakeholder.
Aspirational headlines, conversational Bahasa Indonesia captions and clear calls to action in one consistent brand voice.
Integrated messaging designed to reinforce tenant relationships and build consideration among prospects.
Source: Telkom Landmark Tower Instagram (@telkomlandmarktower), June–August 2023. Key skills: Copywriting · Brand Management · Social Media · Marketing Communications · Content Creation
"What I appreciated most about Devina was her positive attitude and the way she took ownership of her responsibilities."
Maria Natasya Duka
Mentor · Commercial Strategy & Strategic Partnerships, Telkom Landmark Tower