Devina Dhea Pabundu - Projects & Impact

ACADEMIC RESEARCH & PUBLICATIONS Lead & Sole Author | 2023 to 2025

Indexed Journals

Research & Writing: Proven in Print

Published academic journal articles demonstrating rigorous quantitative and qualitative research, NVivo data coding, and long-form English academic writing.

2

Journal Articles Published (2023 & 2025)

222

Survey Respondents & In-depth Interviews

8

Citations on ResearchGate

DOAJ

Indexed in International Open Access Directory

2025 Research Publication

Sole Author | Golden Age Journal (Vol 10, No 4)

"The Role of Family Communication and Peer Groups in Adolescent Sexual Attitudes: A Phenomenological Study on the Friends with Benefits Phenomenon in Jakarta" (DOI: 10.14421/jga.2025.104-05).

2023 Research Publication

Lead Author | MediaTor Journal (Vol 16, No 2)

"Role of Family Communication and Boarding School System in Forming Child Independence" (DOI: 10.29313/mediator.v16i2.2710 | 8 Citations).

1Research

Turned a broad question into a clear framework before collecting any data.
Ran a 222-respondent survey and in-depth interviews, coded in NVivo.
Let evidence, not assumptions, shape every conclusion.

2Writing

Wrote long-form academic English for journal publication.
Structured each paper so the argument reads clearly from question to conclusion.
Lead author on one paper, sole author on the other.

3Proof

Published in MediaTor (2023) and Golden Age (2025).
First paper cited 8 times on ResearchGate.
Listed in DOAJ, the international index of open-access journals.

Strategic Takeaway

The same habits drive the communication work: ask the right question first, back every claim with evidence, and write so the reader gets it in one pass.

The two journal articles on ResearchGate — Role of Family Communication and Boarding School System in Forming Child Independence (MediaTor, Dec 2023) · The Role of Family Communication and Peer Groups in Adolescent Sexual Attitudes (Golden Age, Dec 2025)

Key skills: Research · Academic Writing · Qualitative Research · Quantitative Research · NVivo

Read 2025 Golden Age Article Read 2023 MediaTor Article

Skills: Quantitative & Qualitative Research Academic Writing NVivo Data Coding Survey Methodology Evidence-Based Strategy

BRAND ACTIVATION & INTEGRATED CAMPAIGN Project Manager | Oct 2022 to Jan 2023

Desa Laksana, Ibun, Bandung

Arta Laksana: Urban Village 2022

Integrated West Java village branding and water conservation campaign.

1,259

Audience Reached

7

High Schools Visited

93%

Relevance Score

8

Campaign Touchpoints

Challenge & Positioning

Problem Statement

Desa Laksana had strong water tourism assets (Wisata Si Anyar) but minimal external brand awareness and market differentiation among potential travelers.

Strategic Positioning

Shifted standard tourism promotion into an issue-led campaign (#EveryDropMatters), positioning the village as a credible model of water conservation ("Arta: Arungi Tirta Anyar").

Key Execution Highlights

School Roadshow: Interactive Gen Z engagement across 7 Bandung high schools using a custom Overview Video & Sonic Jingle.
Expert Proof & Storytelling: Hosted a webinar with ITB, Pandawara, & Tirtawening experts (93% score), paired with a 25-person "Amreta" cabaret performance.
Gamified D-Day & Media: "Arta Waterland" booth, TITA mascot, archery game, and earned media in Tribun Jabar & Pikiran Rakyat.

Earned Media Coverage

Pre-Launch Coverage

Tribunnews Jabar

Campaign Coverage

Pikiran Rakyat (Every Drop Matters)

Main Event Coverage

Pikiran Rakyat

10 chapters: brand diagnosis, eight touchpoints, village video, school roadshow, activation, webinar, earned media and results.

Read the full case study

Visit @arta__laksana Instagram Main YouTube Channel Brand Activation Video Official Jingle Village Overview

Highschool Roadshow Campaign Presentation

Skills: Project Management Brand Strategy Campaign Activation Event Planning Stakeholder Engagement

INTERNATIONAL FESTIVAL & PARTNERSHIP Head of Partnership & Sponsorship | 2021

International Creator Ecosystem

IPSMF 2021 (International Photography and Short Movie Festival)

Global photo and short film festival partnered with the Ministry of Tourism, celebrating international heritage and identity.

11.9K

Works Submitted Worldwide

59

Countries Represented

10+

Sponsors & Media Partners Secured

Ministry

Of Tourism Endorsement & Keynote Speech

Challenge & Strategy

Challenge

Securing high-level funding, international media reach, and institutional credibility for a global photography and short film competition.

Strategic Solution

Built a high-credibility partnership strategy anchored by the Ministry of Tourism and Creative Economy (opened by Minister Sandiaga Uno), turning heritage storytelling into a global creator magnet.

Key Execution Highlights

Partnership Leadership: Led the sponsorship team to secure 10+ sponsors and 10+ media partners, personally closing key deals with by.U (cash funding) and Ines Cosmetic (in-kind product sponsorship).
Event Amplification: Coordinated screening, webinar exhibitions, and the Awarding Night showcase, managing multi-tier stakeholder relations across global creators and national institutional partners.

IPSMF 2021 key visuals, the team and the Minister’s opening speech — Key visuals, the team, and the Minister’s opening speech on Zoom

11.9K

Works submitted

By photographers and filmmakers worldwide

Ministry of Tourism partner, opened by Sandiaga Uno

10+sponsors (team)

10+media partners

59countries represented

Big idea: “Heritage shapes identity”, told by creators worldwide.

The Brief

An international photo and short-film festival that needed funding, reach and credibility to draw creators worldwide.

My Role

Head of Partnership & Sponsorship: personally secured by.U (cash) and Ines Cosmetic (in-kind), within a team that brought in 10+ sponsors.

Strategic Value

Cash and in-kind sponsors supported it, media partners spread it, and a Ministry of Tourism partnership made it credible.

Key skills: Partnerships · Sponsorship Acquisition · Event Management · Stakeholder Engagement · Media Relations

Visit @ipsmf Instagram Watch 59 Participating Countries Highlight

Skills: Partnerships Acquisition Sponsorship Negotiation Event Management Stakeholder Engagement Media Relations

EVENT LEADERSHIP & SOCIAL IMPACT Head of Creative Event | Oct 2022 to Feb 2023

Bandung, Indonesia

REDIAL 2.0: Revival for Our Dignity

Faculty approved disability inclusion music concert and fundraising campaign featuring Juicy Luicy.

350+

Main Event Audience

~65%

Capacity Cut for COVID Safety

Rp1M

Donated to Yayasan Rinjani

5

Instagram Live Awareness Sessions

Challenge & Strategy

Challenge

Designing a disability inclusion campus concert during COVID restrictions, requiring faculty approval and strict crowd control.

Strategy

Turned seating constraints (~65% reduction from 1,000 capacity) into an intimate concert concept where artists interacted directly with fans, pairing entertainment as the hook and inclusion as the core message.

Key Execution Highlights

Event Leadership: Pitched and secured faculty approval, managed minute-by-minute rundowns, benchmarked talent budgets, and led 60+ committee members across 7 divisions.
Pre-Event Campaign: Ran 5 Instagram Live sessions with disability advocates, school roadshows, and a themed band competition where contestants recorded inclusion songs.
Main Event & Social Impact: Hosted an inclusion talkshow with Johan Edward Tampubolon, SMKN 3 Bandung choir, student bands, Juicy Luicy headliner, and handed over Rp1,000,000 donations to Yayasan Rinjani on stage.

7 chapters: concept, #ReviveWithUs campaign, pre-event funnel, main event flow, operations and results.

Read the full case study

Visit @officialredial Instagram Watch REDIAL 2.0 Official Concert Highlights

Skills: Event Management Creative Direction Project Management Stakeholder Engagement Social Impact Strategy