REDIAL 2.0: Revival for Our Dignity

350+

Main event audience

Seats cut ~65% from a 1,000 capacity for COVID safety

Faculty-approved concert, held on campus

5acts on stage

60+committee, 7 divisions

~65%fewer seats, for audience safety

Big idea: “Revival for Our Dignity”: music as a stage for inclusion.

Key skills: Event Management · Event Planning · Project Management · Stakeholder Engagement · Public Speaking

1Social Issue

• BPS records 8.56% of Indonesians, around 21 million people, living with disabilities.
• Stigma persists, especially at work, despite the legal quota of one worker with disability per 100 employees.
• Many people with disabilities still hesitate to step forward.

2Target Audience

• Primary: youth aged 15–25, led by Telkom University and FKB students.
• Beneficiaries: people with disabilities, through Yayasan Rinjani.
• Partners: disability advocates, schools, bands and media partners.

3Creative Concept

• Theme “Revival”: the courage to rise, imagine and create.
• Tagline “Revival for Our Dignity”, with an Art Spooky visual identity.
• #ReviveDisability and #ReviveWithUs carried the message across channels.

Why Music for a Social Cause

Music lowers the barrier to entry. A concert brings young audiences into the room; the talkshow and donation call then turn attention into empathy and action. Entertainment is the hook, inclusion is the message.

Key skills: Event Planning · Communications Planning · Marketing Strategy · Content Creation · Social Media Strategy

1Education

• Ready to Talk: 5 Instagram Live sessions, October–December 2022.
• Speakers with lived experience from Rumah Disabilitas, PERTUNI Jawa Timur and Yayasan Rinjani, plus writer Habibie Afsyah.
• Topics from inclusive environments to “See the ability, not the disability”.

2Social Content

• An education series on disability, inclusive employers and role models such as Stevie Wonder.
• Sign-language campaign videos under #ReviveWithUs and #ReviveDisability.
• Teaser content that built anticipation for the main event.

3Call to Action

• Ready to Do: an open donation for Yayasan Rinjani, serving children with disabilities aged 0–17.
• Promoted through QR posters and Instagram until the main event.
• Rp1,000,000 handed over on stage at the main event.

Strategic Takeaway

Education built empathy before the campaign asked for anything. By the time the donation call came, the audience understood the cause, so giving felt like participation rather than charity.

Key skills: Social Media Marketing · Content Creation · Communications Planning · Community Management · Stakeholder Engagement

Roadshow Objectives and Mechanics

Element	Approach	Goal
School Roadshow	Brochures at schools	Registrations
Brand Introduction	Cause story	Awareness
Main Event Teaser	Promote the concert	Attendance
Band Competition	Themed song	Engagement
Winner Reward	Main-stage slot	Motivation

Key skills: Event Planning · Event Management · Stakeholder Engagement · Marketing Strategy · Community Management

Process

1

Talkshow

Johan Edward Tampubolon, owner of “Foodcourt With Disability”, on inclusion at work.

2

Choir

An opening performance by the SMKN 3 Bandung choir.

3

Bands

A student band showcase: Mellifluous, Initial Ways and Prise.

4

Headliner

Juicy Luicy closed the night as guest star.

Key skills: Event Management · Event Planning · Project Management · Stakeholder Engagement · Communications Planning

1Planning

• Built the minute-by-minute rundown, from crew call to closing.
• Wrote and presented the proposal that won faculty approval to host the concert on campus.
• Assigned a liaison officer to every talent: guest star, MC, speaker and bands.

2Talent

• Benchmarked the talent line-up against budget, from national headliners to student bands.
• Secured the main event talkshow speaker and the MC line-up.
• Scheduled sound checks and stage time for every act.

3Execution

• Coordinated with decoration, logistics, publication, field and sponsorship divisions.
• Part of a 60+ person committee under the chairman and steering committee.
• Cut seats ~65% from a 1,000 capacity for COVID safety and proposed the intimate format.

Strategic Takeaway

The faculty trusted the proposal, and the plan earned it. A safer, smaller format and a liaison for every talent turned COVID limits into a closer show that ran on time.

Key skills: Event Management · Project Management · Event Planning · Stakeholder Engagement · Public Speaking

Output by Program

Program	Output	Result
Campaign	5 IG Live + content	Awareness
School Roadshow	Schools and campus	Registrations
Band Competition	3 bands on stage	Engagement
Ready to Do	Open donation	Rp1M donated
Main Event	Talkshow + 5 acts	Experience

Key skills: Event Management · Data Analysis · Stakeholder Engagement · Project Management · Corporate Social Responsibility